Communication Strategy

The second building block of The Strategic Marketing Playbook is the Communication Strategy. This is a roadmap for delivering messages to your audiences.  Learn more below!

Communication Strategy Deliverables

  1. Experience Principles 
    • Set of statements that act as guiding principles for how you live out your values in your interactions between a customer and an organization
  2. Journey Map 
    • A visual way to show people's interactions with your brand throughout the journey
  3. Audiences 
    • The specific people you are communicating with throughout the journey
  4. Message Strategy 
    • The promise and secret sauce translated to a set of key points or messages that act as a blueprint for all materials and people communicating
  5. Channel Strategy 
    • What you communicate, to whom and in which channel
  6. Style Guide 
    • A document that defines, describes and presents examples of what your brand will look like so that it is always consistent

Click here for The Strategic Marketing Playbook Overview

Click Here to Leave a Comment Below

Leave a Comment: