Your website is a salesperson, 24/7/365. Not an “in your face” pushy salesperson, but one who builds long-term relationships that serve customers and grow your business. Your site should be easy to use, easy to understand, and easy to navigate for visitors.
Not sure how to do this? The first step is assessing how well your site is working for what your visitor needs. Use this simple three-step approach to identify what your visitors want and how well your site meets their needs.