The Strategic Marketing Playbook

The Strategic Marketing Playbook consists of 4 integrated building blocks that your team implements to help you win in the market.  They consist of Brand Strategy, Communication Strategy, Marketing Plan, and Marketing Leadership. Each building block includes specific deliverables.

4 Building Blocks of The Strategic Marketing Playbook

1. Brand Strategy
   • Why Your Brand Exists
   • Ideal Target
   • Brand & Naming Architecture
   • Promise & Secret Sauce
   • Brand Story
   • Competitive Position
   • Personality
2. Communication Strategy
   • Experience Principles
   • Journey Map
   • Audiences
   • Message Strategy
   • Channel Strategy
   • Content Calendar
   • Style Guide
   • Employer Brand Strategy
3. Marketing Plan
   • Business Inputs
   • Priorities & KPI’s
   • Calendar
   • Budget
   • KPI Tracker & Dashboard
   • Market Research and Insights Plan
4. Marketing Leadership
   •  Marketing “Quarterback”
   • Organizational Structure
   • Individual Development Plans
   • Skill Development
   • Hiring and Resourcing
   • Coaching