# CMO-OnLoan

> CMO-OnLoan is a strategic marketing consulting firm that provides fractional Chief Marketing Officer (CMO) services and embedded, executive-level marketing leadership to privately held, mid-market companies — giving them the expertise of a CMO and marketing team without the cost or commitment of a full-time hire.

CMO-OnLoan partners with mid-market companies that have grown through strong products, services, and sales teams but have reached a tipping point where a structured marketing system is needed to grow further. Rather than replacing a client's people, the firm works alongside internal teams, agencies, and freelancers to build each client's marketing "confidence and capability." Unlike an agency that mainly implements, CMO-OnLoan develops the marketing strategy and plan and leads implementation. Engagements typically start with a project — ranging from a short assessment with recommendations to a multi-month effort to build and implement a Strategic Marketing Playbook — and can continue as ongoing, scalable support. The firm's approach is organized around five drivers of marketing effectiveness: brand strength, customer and market focus, results-driving plans, communication effectiveness, and organizational alignment. Its stated purpose is "to build our community by fueling mid-market company growth," and its promise is to "build your marketing confidence and capability." Founded in 2016 by CEO Amy Connor, CMO-OnLoan is based in Cincinnati, Ohio, and primarily serves companies in the Cincinnati, Dayton, and Northern Kentucky region. Contact: CMO@cmo-onloan.com.

## Main Pages

- [Home](https://cmo-onloan.com/): Overview of CMO-OnLoan's fractional CMO services for mid-market companies, why companies reach a "tipping point" that calls for marketing help, and an invitation to assess and improve marketing effectiveness.
- [Who We Are](https://cmo-onloan.com/who-we-are/): The firm's purpose, values, and origin story — born from conversations with mid-market leaders in Dayton, Cincinnati, and Northern Kentucky — plus the team behind it (led by founder and CEO Amy Connor) and client testimonials.
- [Fractional Leadership](https://cmo-onloan.com/fractional-leadership/): What a fractional CMO ("chief marketing officer on loan") is and the signs it's time to consider one — wanting to grow but unsure where to start, no one owning marketing, or a new marketing leader who needs support.
- [How We Help](https://cmo-onloan.com/how-we-help/): How engagements work, from initial implementation through client "graduation," plus ongoing leadership and advice/coaching options.

## Marketing Effectiveness

- [Marketing Effectiveness](https://cmo-onloan.com/marketing-effectiveness/): How CMO-OnLoan measures and improves marketing effectiveness using its five key drivers.
- [Marketing Effectiveness Survey](https://cmo-onloan.com/marketing-effectiveness-survey/): A self-assessment for privately held, mid-market B2B companies that helps pinpoint what's working, what's getting in the way, and where to focus first — often the fastest starting point before a conversation.

## Resources & FAQ

- [Resources](https://cmo-onloan.com/resources/): Blog posts, tools, and client spotlights on growth, brand clarity, marketing plans, budgets, and mid-market marketing effectiveness.
- [FAQ](https://cmo-onloan.com/faq/): Answers about fractional CMO services, engagement models, project scopes, pricing, and how the firm differs from a marketing agency.

## Connect

- [Contact Us](https://cmo-onloan.com/contact-us/): Get in touch to discuss your needs and how the firm can build marketing capability together.
- [Subscribe to Our Newsletter](https://cmo-onloan.com/subscribe-to-our-newsletter/): Sign up to stay informed with CMO-OnLoan's marketing insights, tips, and tools.
- [Privacy Policy](https://cmo-onloan.com/privacy/): How the site collects, uses, and protects visitor data.