ideal target Archives

What makes your brand special? When defining your Brand Strategy, or the first step in building your...

Brand clarity is critical to building your organization’s reputation and attracting your Ideal...

Effective marketing always starts with defining who you want to serve, what we call the Ideal Target....

What is it? A Calendar Overview is a visual way to show your initiatives, events, and communications...

What Is a Journey Map? It is a visual way to show your Ideal Target’s interactions with your brand...

What is it? It’s the story of how you guide your ideal target through challenges to success It...

You probably already know who your “favorite” or “ideal” customers are and why....

The approach is to focus on a specific group of people and address one relevant problem that they deal...

The first step in building your Strategic Marketing Playbook is your brand strategy. It defines what...

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