Amy partnered with the Goering Center to deliver an insightful presentation titled, "Effective Marketing Plans: Your Roadmap to Dynamic Growth." The event equipped business owners and marketing professionals with a deeper understanding of how a well-crafted marketing plan can drive business success.
Event Overview
In today’s competitive business landscape, effective marketing is crucial for small business success. However, many business owners find the concept of marketing overwhelming. This event aimed to strip away the complexities and offer clear, actionable insights, providing attendees with the essential tools and knowledge needed to drive real growth in their businesses.
Essential Steps Highlighted
Four marketing fundamentals were shared that business owners can utilize to build their marketing plans:
- Focus on a Few: Within the category, these are people who have similar needs and are likely to be interested in buying from you.
- Create a Unique Story: Address their frustration, say how you help them solve it, and say how you are different than your competition.
- Develop a Simple Plan: Define your business goals, outline the tactics to reach your target, and prioritize your tactics based on your goals.
- Do a Little, Learn a Lot: Create an action plan, track a few metrics/KPIs, and continually analyze and enhance your plan.
Key Takeaways
By the end of the presentation, attendees walked away with:
- A deeper understanding of marketing and how it can benefit their small business.
- Confidence in their ability to create and execute a successful marketing strategy.
- Clarity on the next steps to take in their marketing journey.
- An actionable marketing strategy designed to drive true business growth.
Amy, Jon, Jake, & Brian
Meet the Panelists
Attendees had the pleasure of hearing from an esteemed panel of guests. They shared why they embarked on a marketing journey in the first place, challenges and opportunities they've experienced, and surprises they've encountered along the way. They ended with insights into the business success they've seen as a result of their marketing efforts.
Thank you to our panelists:
- Jon Adams, President of SALIX Data
- Brian Dubay, President & Co-Owner of Metalworking Group Inc.
- Jake Jerow, Vice President of Strategic Initiatives and Marketing at Modern Ice Equipment & Supply
Thank you to everyone who attended the event! For those who couldn't make it, the presentation is below, along with the breakout questions designed to help develop an actionable marketing plan.