Google Reviews with Keywords

Getting reviews is just the first step in making an impact on your local ranking and building your online reputation. It is important for your organization to not only have many reviews but also have high-quality reviews. The best way to get quality reviews is through specific keywords in your Google reviews. The more quality reviews your organization has, the higher it will rank on Google. According to Google, keywords in reviews are now the 7th most significant factor in Google (ahead of the number of ratings in importance).

Getting high-quality reviews isn’t as hard as you may think. It’s as simple as emailing customers and asking for a review and making suggestions for what to include.  Below is an email template you can use:



Hello [name]!

It was a pleasure working with you. We really appreciate your business!

Online reviews from people like you will help others feel confident in choosing us. Would you take a minute to leave a review on Google?

Here are some questions to give you ideas about what to write. 

  • What service/product did we provide to you?
  • Which one of our locations/branches did you visit? (if applicable)
  • How did we do for you?
  • What do you like about working with us?
  • Did you work with any specific people you’d like to mention?
  • How do we compare to others?

If you are pressed for time, a short and powerful review is also appreciated.

Here is the link [hyperlink the word “link” to your Google My Business Page]!

Thanks in advance for helping us out.


See below to learn how to generate a link to your Google My Business Page.


Make it as easy as possible to leave a review by giving the person a link.  This eliminates the time it takes to search for your Google My Business page in order to leave one.  This link can be emailed or texted.


  1. On your computer, sign in to your Google My Business page
    • If you have multiple locations, open the location you want to manage
  2. In the left menu, click Home.
  3. In the “Get more reviews” card, you can copy your short URL to share


  1. On your mobile device, open the Google My Business app
    • If you have multiple locations, open the location you want to manage
  2. Tap Customers   Reviews.
  3. In the top right, tap Share 
    • If you haven’t created a short name, you’ll be prompted to make one
  4. Copy your short URL to share

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