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Webinar Return on Investment (ROI) Calculator

To determine if hosting a webinar is worth the investment, you only need to know five data points:
  1. How many people attended the event? Include those that watched it on-demand, if that was an option.
  2. How many leads did you gain from the event? This includes email addresses, phone calls, etc. Only include true potential clients.
  3. How many new clients did you win?
  4. How much did the webinar cost? Add all expenses including time spent designing, marketing, practicing, and executing the webinar.
  5. What is the average revenue per new client?
  6. Once you have this data, download our Webinar ROI Calculator Template to calculate the return on investment (ROI) of the webinar.

Webinar Best Practices

webinar checklist Webinars can be an effective way to get your message out. But if they are not done well, you can turn people off and miss opportunities. Follow these steps to learn about the best practices for a successful webinar.      
  1. Attract Your Audience
  • Choose a topic that ties to the audience’s challenges and demonstrates your expertise
  • If possible, ask a client and/or a “neutral” source to present with you
  • Promote via your current database and on social platforms multiple times over several weeks leading up to the event
  • Ask partners to share and promote to their databases and social media platforms
  • Create a dedicated webinar landing page with a simple registration
  • The day before the event, send a reminder with the webinar link and logistics as well as a contact if there is a problem
  1. Create an Engaging Webinar
  • Limit to 45-60 mins including Q&A (30-45 mins of content and 15-20 mins of Q&A)
  • Focus on educating and providing value, don’t just try to sell something
  • Use visuals to tell a story instead of slides with many words
  • If applicable, offer a special offer for webinar attendees
  • Practice!
  1. Present an Engaging Webinar
  • Run through the logistics and technology ahead of time
  • Start on time, end on time
  • Have a facilitator introduce the speaker(s), manage the timing, chat, technology and Q&A
  • Speakers keep their video off until introduced (like coming onto stage in a live presentation)
  1. Build Relationships after the Webinar
  • Send a thank-you email to all attendees within a few hours of the event
  • Post the thank-you on social channels and tag presenters and organizations that were a part of or mentioned during the webinar
  • Offer an on-demand or replay option and include the link in your communications
  • Ask permission and add new contacts into your database for future communications
  • If you gain leads, contact them immediately

Click to download the PDF version: Webinar Best Practices