Telling your employee's stories is easier than you think. Follow these 5 simple steps to create an employee spotlight. 

Steps:

1. Pick an employee you want to highlight

2. Set up a 30 minute interview with them 

3. Interview employee with the questions below

4. Create a social media post by pulling a quote from the interview and posting their picture

5. If you have an email automation set up, you can share it there as well

Interview Questions:

• What do you do in your role?
• What's the best part of your job?
• What is your favorite thing about working at [company]?
• What has been your favorite project so far?
• What has been one of your proudest moments working at [company]?
• What do you enjoy doing in your free time?

LinkedIn can be intimidating. But you don't need to have the best profile on the platform to be impactful. It is important to have a profile that is updated and professional looking, so when current customers and prospects, and even potential employees, find you on LinkedIn, they are seeing a great representation of yourself.

Here are a few categories that you can start with.

1. Up-to-date location and industry
2. Customized LinkedIn URL
3. Current contact information
4. 1st person summary description 
5. Current company name with logo from LinkedIn's database
6. Up-to-date education with your degree

Download the LinkedIn Audit Tool