Events can be a useful way for you to drive leads and build relationships. However, if you're just "showing up" without an action plan, you may miss out on great opportunities. Use this action plan to generate leads and build relationships at your next event.
Keys to an Effective Event Plan
An Event Action Plan provides a roadmap that guides you through every stage of the event, from planning to execution and follow-up.
- Clear Objectives: Define what you want to achieve, whether it’s generating a certain number of leads, increasing brand awareness, or networking with industry leaders.
- Manage Activities: Assign specific activities to your team, so everyone knows their roles and deadlines.
- Plan Communication Beforehand: Plan in advance how you will communicate before, during, and after the event so it's easy for the team to implement in the midst of the other activities.
Event Action Plan Elements
You don't always need an extensive document, so start with these elements and build from there:
- Brief description of desired outcome for the event
- Event start & end dates
- Teams responsible for handling the tasks
- Individuals whose roles are to approve tasks, be consulted, or be informed
- Activity status
- Notes and comments
Ready to Take Action?
Download our Event Action Plan tool to get started!