LinkedIn can be intimidating. But you don't need to have the best profile on the platform to be impactful. What matters most is having an updated and professional looking profile, so when customers, prospects, and even potential employees find you on LinkedIn, they see a great representation of yourself.

Here are a few areas to focus on:

  1. Accurate location and industry
  2. Customized LinkedIn URL
  3. Current contact information
  4. 1st person summary description 
  5. Current company name with logo from LinkedIn's database
  6. Up-to-date education with your degree

Download the LinkedIn Audit Tool.

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