What is “Brand Architecture”?
Ever wondered how organizations decide on their logos, especially in relationship to the other brands in the organization? They are probably following a brand architecture. It's just a way that the brands are organized so people know what is being offered. But its simplicity is powerful. Having a brand architecture gives you guidelines that will help you across all of your communications. When followed well, it makes building brands much easier and more efficient.
Here are a few things to consider about brand architecture.
- Brand architecture is a part of CMO-OnLoan's brand strategy building block. This means that it's something you decide on and use as a filter for decisions for several years.
- There are three types of brand architecture:
- Branded House
- House of Brands
- Once you define which type you want to use, then review all of your materials and communications to make sure that they're consistent.
To learn more, we've created a video that will go into more detail.