As a business, we hear all of the time that clients want to build their reputation through speaking opportunities, but they don't know where to start.
When creating a speaking plan for your company, the main goals should be increasing speaking engagements both quarterly and annually. Our team has created a strategy in order for you to best reach these goals and grow your company's engagement, organically.
The strategic approach we recommend is such:
- Create a prioritized target list
- Create a presentation portfolio
- Create a “pitch deck” for speaking
- Track results
For more information on this approach, here is a simple tool to guide you through the creation and implementation of a speaking plan.