Monthly Archives: August 2021

How to Create a Speaking Plan

As a business, we hear all of the time that clients want to build their reputation through speaking opportunities, but they don't know where to start.

When creating a speaking plan for your company, the main goals should be increasing speaking engagements both quarterly and annually. Our team has created a strategy in order for you to best reach these goals and grow your company's engagement, organically. 

The strategic approach we recommend is such:

  1. Create a prioritized target list
  2. Create a presentation portfolio
  3. Create a “pitch deck” for speaking
  4. Track results

For more information on this approach, here is a simple tool to guide you through the creation and implementation of a speaking plan. 

Click here to download our step-by-step powerpoint.

How Much Do You Really Know About Your Ideal Target?

You probably already know who your "favorite" or "ideal" customers are and why. But did you know that writing down details about them and what makes them "ideal" helps you and your entire team find more of them? Within the CMO-OnLoan Strategic Marketing Playbook, finding the Ideal Target falls under the Brand Strategy building block. Brand Strategy is when you define what you want to stand for in the minds of your customers.

The key questions to be asking yourself about your company in order to discover more about your Ideal Target are:

1. Why are they in your "sweet spot"?

2. What market or markets are they in?

3. What do they care about?

4. What is their buying process?

Finding your Ideal Target means identifying and describing the people/companies who have similar needs and are likely to be interested in buying from you. Once you get specific about your ideal target, you can create a plan to better serve them. Watch our video to learn how!

Click here for our step-by-step video.

Recruiting on Social Media

In today's day and age, it's more important than ever to be on top of recruiting. This includes knowing all the new and unique ways to go about it, namely, social media. That's why we've compiled information and created a straight-forward, step-by-step guide to recruiting via social media so that you and your company can take recruiting to the next level.

When creating job listings on social media, it's important to remember a few things: 

1. You'll want the post to be short! 

2. Use a balance of formal and informal language to appeal to the audience. 

3. Provide job details such as requirement and pay. 

4. You'll want to post it early in the week. 

5. Be sure to use gender-neutral words. 

6. Set measurable performance goals. 

7. Make sure the company is not the focus of the post. 

Where to post, you may ask? LinkedIn is a great and reliable platform to use, but consider utilizing Facebook as well. LinkedIn reaches a more narrow audience, about 27% of adults. While Facebook has a more broad audience, about 69% of adults. You can post, manage, and respond to job listings on each of these platforms. 

If you want to learn more on how to post, manage, respond, and overall, recruit via social media platforms, refer to our resource linked below.  

Click here to download our step-by-step guide.