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Monthly Archives: January 2023

How to Analyze Competitors on LinkedIn

How to Compare Your Company Page to Competitors on LinkedIn

  • Navigate to your company’s admin page

  • Click on the “Analytics” tab in the navigation bar

  • Select “Competitors” from the dropdown menu

  • Review the companies selected for accuracy, or add known competitors by searching the company name in the search bar.  Your account can have up to 9 competitors.

  • Select “Continue” and view the analytics landing page

  • Review the dashboard to see how your company page ranks against competitors in # of followers and engagement. 
  • Change the Time Range in the top left corner to see data from different months.
  • Use this data to review successes and make plans to enhance your profile if needed.

5 Steps to Jumpstart Your Marketing

Wondering what to do to enhance your company’s marketing? Here are 5 tips to help you find success.

Content 

  • Create a content calendar with useful, relevant topics that you can share
  • Add dates to the calendar and hold yourself accountable for sending emails/posting on the dates you set
  • If possible, add more detailed content on a blog on your website and link the email and the LinkedIn post to the site.

LinkedIn 

  • Post on the company page once a week something useful and relevant (Tuesday or Wednesday morning is best)
  • Customer-facing employees “repost’

How to Repost on LinkedIn

    1. Scroll to the bottom of the post, choose “repost”
    2. Choose “share with your thoughts”
    3. Add a sentence or two in the box
    4. At the end of your sentence, type @Company Name and click on the company name to tag it
    5. Click “post” 

Email

  • Create a database (We recommend only including people you know)
  • Create an account with free software like Mailchimp
  • Use the same content as LinkedIn – send once a week if you can (you might need to start once a month because emails take a little bit of extra work). 

Website

  • Review your website homepage. Does it immediately answer this question for your Ideal Target: Do you provide what I need for people like me?  If not, update the homepage to answer the question.

Track

  • Each post -How many impressions and what % engagement did you get?
  • Each email – How many people opened it? How many people clicked?