SaverSystems was founded in 1985 with a mission to provide high-quality chimney and masonry products to the chimney sweep industry. Today, the company has expanded to include a complete line of B2B and B2C products that are designed to waterproof, protect, and maintain the exterior environment including chimneys, patios, decking and beyond. The company became employee-owned in 2020.
Their approach to marketing has also been an evolution. Philip Stoller, President, CEO and Employee-Owner of SaverSystems, shares, “We’ve engaged CMO-OnLoan two times in the past several years. The first time, we were transitioning to a more complex company with a more complex offering, and we needed a marketing skill set that could look a few years down the road and help us with a strategy and vision to change the way we position ourselves in some of our spaces. Then more recently, we engaged them to work as an interim CMO as we were searching for and onboarding a new Marketing VP.”
Building the Foundation for Scalable, Measurable Marketing
Amy Connor of CMO-OnLoan shares, “Our on-loan marketing approach is called “BIG-S,” which includes BUILDING the foundation, IMPLEMENTING the plans to make sure they are effective, and then a point when the client “GRADUATES” and we determine the SUPPORT needs. Our goal is always to meet clients based on their needs and then graduate them with new capabilities. SaverSystems is a highly innovative company, with scientists and chemists and great consumer insights that help them create incredible products. Despite an amazing cadre of products, when we first engaged with them, they didn’t have a clear path forward for building their brands. They were also in a place where they were doing a lot of marketing communications, but they didn’t have clear goals for marketing nor a measurement approach to help them understand if their marketing efforts were driving business results.
During our first engagement, we did an entire Strategic Marketing Playbook for both their B2B and B2C business units. They “graduated” after we completed the project with them and they were operating, implementing, tracking, and making plan adjustments on their own. Recently, they asked us to come back and support them while they were going through a marketing leadership transition.”
Flexible Support
Stoller adds, “Other consultants want to structure relationships in a way that is predictable and easy for them, but Amy’s approach is always based on whatever our needs are. We structure our relationship with that, and when it changes, we adapt. It is not common that you can have a team bring a wealth of resources, then flex on a month-by-month basis to whatever makes the most sense for the client. Amy is so smart, and just a good human being. We really appreciate her flexibility in scaling up and scaling down resources.”
New Path to Success
SaverSystems has now hired their full-time marketing leader and the entire team of passionate, employee-owners are moving forward to deliver their plans. Connor says, “Being an ESOP is part of the heart and soul of who they are. It has been an honor to come alongside a company where that ownership mindset from every employee comes through in their products, their service, and how they treat their customers.”
Learn more about SaverSystems at https://saversystems.com/.