Our Marketing Effectiveness Self-Assessment helps align us to where the organization is and where you want it to progress.
Our Marketing Effectiveness Self-Assessment helps align us to where the organization is and where you want it to progress.
We use five Effectiveness Drivers to help us understand your organization’s marketing effectiveness:
Each of these drivers is assessed based on your team’s current approach, with an Effectiveness Level that ranges from Not Effective to Very Effective for each driver.
To help us understand your starting point with marketing, please answer the questions below the best you can.
There are no wrong answers, so don’t think too much about your responses.
Example survey results
Based on your survey results, we’ll provide specific actions you can take from each of the five drivers to increase your marketing effectiveness.
If you’re wondering what success looks like, here’s how we define “Very Effective” for each driver:
Everyone at the company knows and articulates why the brand exists, who the ideal target is, and what makes the brand different and better. Messaging is clear and consistent.
Your organization has deep insights about your customer’s goals, pain points, and journey—and you use those insights to drive your marketing decisions.
Your marketing plan is clearly linked to business goals, visible across the organization, and regularly adjusted based on KPIs and performance.
You deliver the right messages to the right audience in the right way. Communication channels and tactics are clearly mapped to the customer journey.
Your leadership team is aligned on marketing priorities. Marketing and other departments work together, and everyone understands marketing’s role and value in achieving business goals.
If you’d like to talk about your results or see how CMO-OnLoan helps teams improve effectiveness over time, just reach out.
amy@cmo-onloan.com
513.315.1529
*And don't worry, your information is safe with us. We hate spam as much as you do.
*And don't worry, your information is safe with us. We hate spam as much as you do.
*And don't worry, your information is safe with us. We hate spam as much as you do.