Get clear answers about CMO-OnLoan’s fractional CMO services, how engagements work, and what to expect when partnering with us.
A fractional Chief Marketing Officer (CMO) is a part-time marketing leader so organizations gain the expertise they need without the cost of a full-time person.
A fractional CMO can help in many situations, including when you don’t know your marketing ROI, you need to increase leads, you are moving quickly, you have stagnant or declining sales, or you are tired of managing marketing yourself.
A marketing agency usually implements a marketing plan. We develop a marketing strategy and plan and lead implementation. There are often marketing agencies helping implement as well, and we lead and collaborate with them throughout the process.
Yes. We often work alongside internal marketing leadership and teams, external agencies and freelancers to deliver results.
We partner with mid-market privately-held businesses that need marketing expertise and implementation leadership without committing to a full-time executive.
Our focus is building our clients’ marketing confidence and capability. We researched and pulled from our decades of experience to develop five key drivers of marketing effectiveness. These help us identify opportunities for increasing effectiveness and create practical road maps that will enable you to progress. We offer a marketing effectiveness self-assessment survey so our clients can provide their input and together we can align on priorities to increase marketing effectiveness.
Most clients start with a project where we build and begin implementing their strategic marketing playbook. After that we can support a client ongoing, scaling up and down based on their needs.
Our focus is building our clients’ marketing confidence and capability. We use five proven drivers of marketing effectiveness, including brand strength, customer and market focus, results-driving plans, communication effectiveness, and organizational alignment.
Generally clients start with a project, ranging from a shorter-term engagement where we provide an assessment & recommendations to a several-month engagement where we build and begin implementing a Strategic Marketing Playbook.
We can support a client on an ongoing basis, scaling up or down based on their needs. They also always have access to our frameworks, templates, and ongoing guidance.
We researched and pulled from our decades of experience to develop five key drivers of marketing effectiveness. These help us identify opportunities for increasing effectiveness and create practical road maps that will enable you to progress. We offer a marketing effectiveness self-assessment survey so our clients can provide their input and together we can align on priorities to increase marketing effectiveness.
First, we use a data-based approach to developing business-driving marketing plans. Once we develop the plan, we track results with Key Performance Indicator (KPI) trackers and results dashboards to evaluate and improve marketing effectiveness.
We focus on practical impact, immediate momentum, client empowerment, and long-term partnership rather than short-term fixes.
Generally clients start with a project, ranging from a shorter-term engagement where we provide an assessment & recommendations to a several-month engagement where we build and begin implementing a Strategic Marketing Playbook. After that, we can support a client on an ongoing basis, scaling up or down based on their needs. They also always have access to our frameworks, templates, and ongoing guidance.
Absolutely. We offer a LinkedIn Profile Audit specifically designed to strengthen leaders’, sales teams’ and key contacts’ online brand and thought leadership.