The second building block of The Strategic Marketing Playbook is the Communication Strategy. This is a roadmap for delivering messages to your audiences. Â Learn more below!
Communication Strategy Deliverables
- Experience Principles
- Set of statements that act as guiding principles for how you live out your values in your interactions between a customer and an organization
- Journey Map
- A visual way to show people’s interactions with your brand throughout the journey
- Audiences
- The specific people you are communicating with throughout the journey
- Message Strategy
- The promise and secret sauce translated to a set of key points or messages that act as a blueprint for all materials and people communicating
- Channel Strategy
- What you communicate, to whom and in which channel
- Style Guide
- A document that defines, describes and presents examples of what your brand will look like so that it is always consistent