Event Strategy


The main objective of an event strategy is to ensure you are building awareness and connecting with the right people at any given event. Review our tool below to make the most of your next event.


Event Plan Outline

  • Before: If you receive a list from the association, reach out 5-7 days before the start of the event and post on social media and employees share the post.
  • During: Post on social media and have attending employees share the post.
  • After: Within 1 day of being home, reach out to contacts that you met and did not meet and schedule debrief meeting within 5 days of the event. Post on social media and employees share the post. 

Before the Event

  • Objective - set meetings with priority contacts (current clients/new clients)
  • Email & Social Plan:
    • Email: send 1 email 5-7 days before event
    • Social Post: 1 post 5-7 days before the event and employees share

During the Event

  • Objective - remind your audience that you are attending the event and want to talk
  • Social Plan: 1 social post during the event and employees share
  • EX- "The ITS team is set up and ready for the [name of show]. Stop by our booth [include #] and say hi!

After the Event

  • Objective - connect with and schedule a meeting or call with those you met and didn't meet
  • Email & Social Plan:
    • Email : 1 email the day after the event to those you met. 
    • Social Post: 1 post a week after the event and employees share 

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