Industry Ranking Framework

Many clients ask us for help identifying the "next best" market/vertical/industry growth opportunity. They often have great insights, but they want a bit more objectivity and full team alignment. We created a framework to help you determine which "industries" (markets/verticals) to prioritize for growth. Here's the process.

  1. Create a list of all your current industries 
  2. Add current sales by industry and estimated total industry sales 
  3. Define and determine the weight of each criteria 
  4. If needed, research each industry 
  5. Rank industries based on criteria
  6. Prioritize industries based on the weighted ranking 

Use our framework to identify your "next best" opportunity. 

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