Many clients ask us for help identifying the "next best" market/vertical/industry growth opportunity. They often have great insights, but they want a bit more objectivity and full team alignment. We created a framework to help you determine which "industries" (markets/verticals) to prioritize for growth. Here's the process.
- Create a list of all your current industries
- Add current sales by industry and estimated total industry sales
- Define and determine the weight of each criteria
- If needed, research each industry
- Rank industries based on criteria
- Prioritize industries based on the weighted ranking
Use our framework to identify your "next best" opportunity.