- Come prepared with an interview schedule and clear objectives
- Recruit the right people for you
- Pilot your focus group before the “‘real thing
- Create a happy atmosphere through providing refreshments
- Avoid leading questions and keep them open-ended
- Always seek clarity and ask follow up questions
- Keep control of the session
- Rope a colleague in to be your “assistant” moderator to take notes
- Send participants away feeling positive about their experience
- Write a summary of your findings at the end