Marketing that resonates doesn’t start with tactics. It starts with understanding how people think, which has a lot to do with psychology.
CMO-OnLoan Founder and CEO Amy Connor explains why effective marketing isn’t just about promoting, it’s about understanding. When you understand how people think and decide, you can connect with them in a way that builds real trust.
Here are three questions that guide effective marketing:
How do you serve them and build a relationship over time?
At its core, marketing is about how people think, what they believe, and how they make decisions.
Here are some books Amy has read to help her understand how people actually think and make decisions:
- Thinking Fast & Slow by Daniel Kahneman
- Blindspot: Hidden Biases of Good People by Anthony Greenwald and Mahzarin Banaji
- The Speed of Trust: The One Thing That Changes Everything by Stephen M. R. Covey
- Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And how Anyone Can Harness It. Even You.) by Jennifer Aaker and Naomi Bagdonas
- The Art of Learning: An Inner Journey to Optimal Performance by Joshua Waitzkin