What is it?
A Calendar Overview is a visual way to show your initiatives, events, and communications in relationship to your Ideal Target’s mindset and relevant seasonality.
Start with the Journey Map Calendar View
- You can learn more about the Journey Map here
- It shows your Ideal Target’s mindset during relevant seasonality and includes major activities, events, holidays, etc.
- If your Ideal Target isn’t impacted by the calendar, use a simple Excel file with columns by week or month
Add to the Journey Map Calendar View to create the Calendar Overview
- Major activities, events, and initiatives
- Use color blocks to show when the activity is happening in the market
Journey Map Calendar View
- Shows mindset and seasonality if it’s relevant for your Ideal Target
Calendar Overview
Add to the Journey Map Calendar View to create the Calendar Overview
- Add major activities, events, and initiatives
- Use color blocks to show when the activity is happening in the market
Types of Information to Include:
- Product Launches, Initiatives, and Campaigns
- Marketing Activities (Advertising, Digital & Social, Events, etc.)
- Customer Activities (Key meetings, customer appreciation, etc.)
- If messaging changes, use different colors for the color blocks
Calendar Overview - Example
