What is it?
- A visual way to show your initiatives, events and communications in relationship to your Ideal Target’s mindset and relevant seasonality.
Start with the Journey Map Calendar View
- It shows your Ideal Target’s mindset during relevant seasonality and includes major activities, events, holidays, etc.
- If your Ideal Target isn’t impacted by the calendar, use a simple excel file with columns by week or month
Add to the Journey Map Calendar View to create the Calendar Overview
- Major activities, events, and initiatives
- Use color blocks to show when the activity is happening in the market
Journey Map Calendar View
- Shows mindset and seasonality if it’s relevant for your Ideal Target
Calendar Overview
Add to the Journey Map Calendar View to create the Calendar Overview
Add major activities, events, and initiatives
Use color blocks to show when the activity is happening in the market
Types of Information to Include:
Product Launches, Initiatives and Campaigns
Marketing Activities (Advertising, Digital & Social, Events, etc.)
Customer Activities (Key meetings, customer appreciation, etc.)
If messaging changes, use different colors for the color blocks
Calendar Overview - Example
