Is your brand look, tone, and feel consistent across all touchpoints? A Style Guide is your solution to making sure it is. This is a document that defines, describes, and provides examples of how your brand should look and feel.
The elements it should include are:
- Logo Usage: Define your logo’s size, placement, and margins, and include them in the guide.
- Brand Colors: List your exact color codes (RGB, CMYK, or HEX) for both primary and secondary colors, with color blocks for reference.
- Typography: Specify your fonts and sizes, along with rules for headings, subheadings, and body text.
- Photography and Image Guidelines: Set the tone for your imagery and provide examples to keep visuals aligned with your brand.
- Tone of Voice and Writing Guidelines: Define the language and style that reflect your brand’s personality.
By creating a Style Guide, you ensure every aspect of your brand is clear and cohesive, making it easier for your team to communicate your message consistently and effectively.
To learn more, watch the Style Guide video or download the presentation below.