“Two Tall Guys Talking Sales” Podcast Recap: Insights from Amy on Marketing Effectiveness

Our fearless leader, Amy Connor, recently had the pleasure of joining Sean O’Shaughnessey and Kevin Lawson on the “Two Tall Guys Talking Sales” podcast to talk about measuring marketing effectiveness. If you’ve ever wondered whether your marketing is reaching your ideal target and driving business growth, these episodes will help you learn how to answer that question. 

Here are highlights of the conversation that will help you learn how to build a marketing strategy that supports your business growth. 

1. Measure Your Marketing Effectiveness 

Align your marketing strategy with your business goals. Understand who your Ideal Target is, when they’re listening, and where to reach them. Develop plans to engage your audience in the most effective and efficient way, and track your results. Use this data to refine your approach and make smarter investment decisions.  

2. Sales and Marketing Should Be on the Same Team 

Your prospects don’t see marketing and sales as separate entities, and marketing content should reinforce the sales team’s messaging to create a consistent, trustworthy experience. This will create a smoother customer journey, leading to better lead generation and a smoother sales process. 

3. Ditch the Vanity Metrics

What you measure matters. Impressions, clicks, and lead counts can look impressive, but they don’t matter if they’re not tied to your actual business goals. Measure the entire marketing funnel – marketing and sales should work together to drive results, not in isolation. Know your business goals and then track metrics that will help you reach those goals. As you monitor the data, you can spot opportunities to optimize and make smarter decisions.