Monthly Archives: September 2021

Posting & Sharing on LinkedIn

Creating and sharing a post on LinkedIn doesn't have to be a stressful task. It's a powerful form of social media that should be utilized to connect with people professionally, and spread information and updates about your business. That being said, here are some basic instructions on posting and sharing on LinkedIn. 

How to Post

  1. At the top of your feed, click Start a post.
  2. Type your post in "What do you want to talk about?" 
  3. Use the icons at the bottom left to attach a photo, video, article, or document.
  4. Click the three dots for additional options. 
  5. Add a hashtag by clicking the blue Add hashtag.
  6. Hit the "post" button at the bottom right.

How to Share

  1. Go to the LinkedIn page.
  2. Scroll to the post.
  3. Click "share".
  4. Add a comment in the text box (@company to connect to your company).
  5. Click "post".

For more details on posting, sharing, and tagging, download our "How to Post & Share on LinkedIn" guide. 

Click here to download. 

What is “Naming Strategy”?

Naming strategy can be defined as using names in from a company's portfolio to simply convey what is offered, including brands, products, and services.  It's important to create this structure so that the brand is distinctive, easy to say and spell, appropriate, and most importantly, likable. 

Tesla, as shown above, is an example of a strong naming strategy. It's very clear the names of the brands, products, and services that the company offers and what falls under the name Tesla. 

To develop a naming strategy for your brand, it can be done in 6 specific steps:

  1. Develop criteria for what you want.
  2. Document and categorize your current names.
  3. Benchmark others for inspiration.
  4. Identify any gaps.
  5. Develop options.
  6. Get feedback, refine & finalize.

A good naming strategy is also simple, but can be evolved to meet needs, includes names that make sense in relation to each other, includes names within a consistent type of name, and makes it easy to create names for new offerings. To learn more about naming strategy, watch our in depth video where we walk you through the details and explain why it's important for your brand.

Click here to watch our step-by-step video.

What is “Brand Architecture”?

Ever wondered how organizations decide on their logos, especially in relationship to the other brands in the organization? They are probably following a brand architecture. It's just a way that the brands are organized so people know what is being offered. But its simplicity is powerful. Having a brand architecture gives you guidelines that will help you across all of your communications. When followed well, it makes building brands much easier and more efficient.

Here are a few things to consider about brand architecture. 

  1. Brand architecture is a part of CMO-OnLoan's brand strategy building block. This means that it's something you decide on and use as a filter for decisions for several years.
  2. There are three types of brand architecture:  
    1. Branded House
    2. Hybrid
    3. House of Brands
  3. Once you define which type you want to use, then review all of your materials and communications to make sure that they're consistent.

To learn more, we've created a video that will go into more detail. 

Click here to watch our video on Brand Architecture.