For decades, gh Testing has been a trusted partner for package and product testing, from FedEx envelopes and Amazon boxes to pallets of auto parts and consumer goods. The company provides certified testing services, including ISTA and ASTM standards, vibration and compression testing, and environmental chamber simulations. Their team helps clients across industries, from e-commerce to automotive, ensure products arrive intact, no matter the conditions.
As they looked for ways to grow and reconnect with their market, President Perry Hock saw it was time to invest in an intentional marketing approach.
“I understood how important marketing was, but I didn’t have the bandwidth or clarity to do it myself,” Perry said.
That insight led him to partner with CMO-OnLoan to explore a new strategy. One that would raise awareness, support lead generation, and reflect the company’s capabilities in a modern, strategic way.
Reintroducing the Brand and the Business Behind It
CMO-OnLoan began by grounding the work in gh Testing’s niche market, helping the team clarify who they serve and why it matters. Together, they refreshed the company’s brand, including a new logo, website, and visual identity, the first update since the 1980s.
“gh Testing had a clear opportunity,” said Amy Connor, Founder & CEO of CMO-OnLoan. “They do essential work but weren’t getting credit for it. We helped bring that value forward visually and strategically.”
The team also built a marketing plan that fits their capacity, balancing ambition with what their lean team could realistically implement. That included a more active LinkedIn presence, better messaging tools, and updated sales materials. Perry also hired a part-time marketing leader to bring the plan to life.
“It was so nice to be handed everything on a silver platter,” said Amber Livesey, gh Testing’s new marketing lead. “I could jump in quickly and support Perry while seeing the bigger picture.”
New Confidence and a Clearer Direction
The impact went beyond visual updates. As the team revisited their capabilities and market story, they gained clarity and momentum.
“There was a reinvigoration around how cool all the things they do really are,” Amy shared. “They began to see that what they offer matters, and people want to hear about it.”
With refined messaging, stronger positioning, and a clear roadmap, gh Testing is more confident about how to communicate their expertise. They have a strategic marketing foundation with tools that support long-term growth.
Ready to Reach the Right Customers
The team is ready to move forward with purpose. Content creation, SEO, lead generation and outreach are now in motion, rooted in a clear message that reflects who they are and the value they deliver to customers.
“Their brand is clearer to the market now,” Amy said. “They’re already doing great work. We just helped them share it.”
“Marketing wasn’t something I felt totally confident about,” Perry added, “but Amy and her team made it approachable. They gave us structure, asked the right questions, and helped us move forward with a plan that made sense for our business.”
To learn more about how gh Testing helps manufacturers validate packaging performance before it ever reaches the customer, visit https://ghtesting.com/.