At CMO-OnLoan, we want our clients to feel confident in every marketing decision they make. That’s why we created the Strategic Marketing Playbook, a model that forms the foundation of a marketing strategy.
The Playbook consists of four integrated building blocks your team can implement to help you win in the market, and it becomes the guide for all marketing decisions going forward.
In this video, Amy walks through each of the four building blocks and explains how they work together to build marketing confidence and capability.
The Four Building Blocks of the Strategic Marketing Playbook
Each building block includes specific deliverables:
1. Brand Strategy: Defines your brand and who you serve.
Deliverables:
- Why Your Brand Exists
- Promise & Secret Sauce
- Ideal Target
- Brand Architecture
- Naming Strategy
- Personality & Tone-of-Voice
2. Communication Strategy: Describes how, when and where you will communicate.
Deliverables:
3. Marketing Plan: How you will deliver business results.
Deliverables:
- Marketing Plan Overview
- Priorities, Tactics & KPI’s
- Calendar Overview
- Budget Priorities
- KPI Tracker & Results Dashboard
4. Resource Plan: How you will resource the marketing team.
Deliverables:
Together, the building blocks become your guide for making decisions that support business, sales, and growth.
Not sure where to start?
Assess what’s working, what’s missing, and where to focus with our Marketing Effectiveness Self-Assessment.